The Sunday List - Best of British
A Love Letter to 14 British Brands You’ll Adore
Happy Monday my friend,
I’m so sorry this is a day late, what with a whirlwind trip to Ibiza, pottery class and just life things, I couldn’t get it finished in time. But here it is and this one is all about some wonderful home grown brands.
There’s something quietly brilliant about British brands. Maybe it’s the heritage, the craftsmanship, or just that effortless sense of cool they seem to master without trying too hard. From quietly luxurious labels tucked away in seaside towns to bold London-based designers redefining everyday wear, the UK is full of creative gems that deserve a permanent place on your radar.
Whether you're after a beautifully cut dress, the kind of handbag that whispers ‘where did you get that?’, or jewellery that makes even your old T-shirt feel special, this Sunday list is for you.
Here are 14 British brands bringing serious style to your wardrobe, one thoughtfully made piece at a time.
1.) Aligne
Aligne is a modern British brand founded in 2020. Based in London, Aligne blends timeless silhouettes with contemporary details, all while putting sustainability at its core. It is committed to sustainability, using eco-friendly materials such as organic cotton, recycled polyester, and LENZING ECOVERO viscose. Additionally, Aligne partners with organizations like Smart Works and SOJO to promote circularity and support women's empowerment. They also launched ‘The Dead Stock Project’, creating garments from surplus fabrics to reduce waste. Think clean lines, versatile pieces, and thoughtful design that works hard in your wardrobe but treads lightly on the planet. Perfect for those who love minimalism with a little something extra.
Wide leg jeans, £99.
Barrel jeans, £99
2.) With Nothing Underneath
WNU is a slick British wardrobe hero founded by former Vogue stylist Pip Durell in 2017. It began with the search for the perfect women’s shirt. Mid-priced, crisply cut, and tailored in natural fabrics, it quickly became a cult favourite thanks to its laid-back yet polished shirts, crafted with care in female‑run factories. The brand is B Corp certified, well‑known for sustainable fabrics like organic cotton and Tencel. Expanding beyond shirts, WNU now offers blazers, trousers, sarongs and caps, all while sticking to its ethos of timeless, quality pieces that celebrate simplicity.
Linen dress, £145 (also comes in black and red)
Seersucker boxers, £60. Seersucker shirt, £95
Linen boxers, £70. Linen shirt, £120
Hemp boxers, £70. Hemp shirt, £120
3.) Soru Jewellery
Soru is a beautifully crafted British jewellery brand founded in 2013 by Sicilian‑English sisters Francesca and Marianna Doyle. Inspired by the rich colours and ornate heritage of Sicily, each piece, whether statement hoops, charm necklaces, or pearl‑draped earrings, is handcrafted in small batches across Italy and Turkey. The brand uses high‑quality materials like gold‑plated sterling silver, recycled metals, semi‑precious gemstones, Swarovski crystals, and baroque pearls.
Red and gold earrings, £240. Gold & pearl necklace, £295
Sun & moon earrings, £220
4.) Métier
Métier is a London-founded leather goods brand launched in 2017 by Melissa Morris, formerly of Belstaff and Céline. The name itself hints at craftsmanship – it means “profession” in French – and the collections blend sleek minimalism with functional detailing. Think clean lines, hidden pockets, braided handles and lightweight yet durable construction designed for modern life. Handcrafted in Italy, each bag takes at least 20 hours to assemble, Métier pieces are meant to be timeless companions, tested to endure what Morris calls ‘20 years of use’. They’re fast becoming quiet luxury icons and have been spotted on characters in Succession, the Duchess of Cambridge, and Nicole Kidman in The Undoing, yet without overt branding or flash. In a world chasing subtle statements, Métier offers sleek and smart bags that are made to last.
Woven bag, from the Metier Bespoke collection, £POA
Suede bag, £1350
Clutch bag, £1350
5.) RIXO
RIXO is a London-born label founded in 2015 by best friends Henrietta Rix and Orlagh McCloskey, born from their shared passion for vintage fashion and hand-painted prints. Their dresses are instantly recognisable for bold florals, playful animal prints, gingham, and clashing patterns, all cut in flattering, feminine silhouettes. Hand-printed in London, crafted in quality fabrics like silk crepe‑de‑chine and produced in limited small batches, each piece feels unique and considered. The brand takes sustainability and longevity seriously and now offers rental, pre-loved, and true vintage drops alongside made-to-wear, to encourage customers to buy less and cherish pieces longer.
Pink dress, £255
Silk scarf, £125
6.) IfOnlyIf
If Only If is a charming British nightwear brand rooted in nostalgia and thoughtful design. Founded by Issy Falkner in 2011 and later reimagined by her daughter Emily Campbell in 2020, the brand champions the idea of ‘buy less, buy better’ with romantic, timeless nightdresses crafted in small batches . Using only natural, breathable fabrics like organic cotton and silk, every piece is ethically made in a SEDEX-certified workshop in Delhi, ensuring fair wages, safe working conditions, and quality craftsmanship. Sizes range from UK 6–24 with a children’s range too, each style is designed to feel beautiful enough to wear beyond bedtime.
Gingham dress, £155. Childs dress, £58. Headscarf, £35
White nightie, £120
7.) Me+Em
Me+Em is a London fashion brand founded by Clare Hornby in 2009. Built on what they call ‘intelligent style’, every piece is designed to be flattering, functional, and forever wearable - their three essential pillars. Me+Em delivers high-quality tailoring and timeless fabrics like cashmere, silk, flannel, and cotton at a more accessible price point - think wide-leg trousers, silk blouses and sleek midi dresses that transition seamlessly from boardroom to weekend. They are certified members of Better Cotton, Sedex, and the Ethical Trading Initiative, ensuring that Me+Em are weaving sustainability into their whole ethos.
Boucle 3-piece set, £415
Floral dress, £275
8.) Casa Raki
Casa Raki is a London‑based brand founded in 2018 by Argentine‑born photographer Josefina Alazraki Theo, inspired by her childhood on the Uruguayan coast. It offers clean, timeless silhouettes - think organic‑cotton tiered dresses, linen co‑ords, and recycled‑fibre swimwear - and is designed to transition effortlessly between day and night. Ethically made in a couture-level factory in Portugal using sustainable, high‑tech fabrics, each piece is built to last. With a palette steeped in South American ecosystems - from Atacama reds to Patagonian neutrals - Casa Raki fuses heritage and quiet luxury into holiday-ready staples you'll reach for year after year.
Stripe top, £165. Matching shorts, £170
White linen top, £225. Wide leg trousers, £230
9.) 16Arlington
16Arlington is a London-based luxury fashion label founded in 2018 by Marco Capaldo and the late Federica Cavenati. The brand has gained recognition for its glamorous and maximalist designs, featuring sequins, feathers, and marabou trims. Drawing inspiration from the bold glamour of the 1980s, the AW'25 collection reimagines the era's power dressing with a contemporary twist. The lineup features exaggerated silhouettes, including voluminous belted wrap coats, swishy egg-shaped trousers, and layered gowns with puffball skirts adorned with sequins.
White poplin top, £340. Dark denim jeans, £390
Yellow cotton dress, £580
10.) Stripe & Stare
Stripe & Stare is a British brand founded in 2017 by Katie Lopes and Nicola Piercy, focusing on creating comfortable and sustainable underwear, loungewear, and sleepwear. The brand's signature fabric, TENCEL Micro Modal, is sourced from sustainably managed beechwood trees in Austria. This material is not only softer than cotton but also biodegradable, breaking down naturally within 180 days, aligning with Stripe & Stare's commitment to eco-friendly practices. In addition to their core products, Stripe & Stare has expanded its offerings through collaborations with other brands. In January 2025, they partnered with RIXO, to create a limited-edition collection featuring playful prints on Stripe & Stare's sustainable fabrics. Stripe & Stare's commitment to sustainability extends beyond product materials. They have implemented initiatives such as using biodegradable packaging and donating a portion of their profits to women's empowerment charities. The brand is also a certified B Corp, reflecting its dedication to meeting high social and environmental performance standards.
Stripe & Stare x RIXO, from £18
Pink bra, £35
Stripe shorts, £50
11.) Le Monde Beryl
Le Monde Beryl is a London-based luxury footwear and accessories brand founded in 2016 by childhood friends Lily Atherton Hanbury and Katya Shyfrin. The brand draws inspiration from the design integrity and purity of traditional Venetian gondolier slippers, aiming to create timeless pieces that blend classic elegance with contemporary styling. Each Le Monde Beryl piece is handcrafted in Italy by master artisans using age-old techniques and luxurious materials such as velvet, suede, satin, and leather. The brand emphasises minimal branding and exquisite detailing, offering a range of styles including ballet flats, Mary Janes, loafers, boots, and trainers.
Woven kitten heels, £485
Satin ballet flats, £425
Calf hair moccasin, £550
12.) By Alona
By Alona is a London-based jewellery brand founded by Alona Shelemy, who was inspired by her European and Middle Eastern heritage to create pieces that blend timeless elegance with contemporary flair. Drawing from her background as the daughter of a fine jeweller, Shelemy's designs often feature luminous golds, freshwater pearls, and unexpected silhouettes, aiming to empower women to express their individuality through jewellery. By Alona is committed to sustainability, operating on a small-batch production scheme and using responsibly sourced materials. Additionally, the brand donates 10% of its proceeds to ocean conservation charities and the Future Dreams Charity, reflecting Shelemy's personal connection to the cause.
Red bead and gold necklace, £130
Gold necklace, from £70
13.) &Daughter
&Daughter is a British knitwear label founded in 2013 by Buffy Reid, who was inspired by her family's deep-rooted heritage in Irish and Scottish textile craftsmanship. The brand's name reflects a legacy of knowledge and passion passed through generations, with Reid's father having worked extensively with Donegal tweeds and Aran knits. This lineage influences &Daughter's commitment to creating timeless, heirloom-quality garments that celebrate traditional techniques and sustainable practices. &Daughter offers a range of knitwear made from 100% natural wool and cashmere. The brand collaborates with five trusted makers and utilizes yarns spun in the UK and Ireland, ensuring each piece is crafted with care and precision. Their designs, characterised by classic silhouettes and earthy tones, aim to transcend seasonal trends, promoting a philosophy of ‘slow fashion’ and encouraging pieces that can be cherished and passed down through generations. In 2024 they expanded their offering to include menswear too.
Cashmere T-shirt, £350
Pocket cardigan, £162.50 (half price)
14.) Daphine
Daphine is a London-based jewellery brand founded in 2018 by friends Damasia Ball and Philippine de Follin. The brand is inspired by the strong women in their families and their shared love for simple, timeless design. Drawing from their personal histories and experiences, Daphine aims to create pieces that are both beautiful and meaningful, reflecting the strength and adaptability of the women who inspire them. All Daphine jewellery is handmade in Jaipur, India, using 18kt gold-plated recycled brass. The brand is committed to ethical sourcing and sustainable production, working directly with local artisans to create quality pieces that are both luxurious and affordable. The collections feature sculptural designs that blend minimalist aesthetics with bold statements. .
Zodiac coin charms, £85
Silver earrings, £150
That’s your Sunday scroll sorted – 14 British brands worth bookmarking, saving, or (let’s be honest) shopping straight away. Supporting homegrown talent doesn’t mean compromising on style. Quite the opposite. These labels are rewriting the rules of fashion with integrity, imagination and serious attention to detail.
See something you love? Send it to a friend, pop it on your wishlist, or give your wardrobe a well-deserved update. After all, there’s nothing quite like the feeling of finding something that feels just right – and knowing exactly where it came from.
Until next week
Anna x