The Fashion Journal
Anna Cascarina's new home for all things style. Subscribe to get updates on all things fashion, style and looking your damn fine self whatever your age, size or budget.
Hello and welcome to The Fashion Journal.
After years of writing, editing, and blogging, I'm adapting to the changing times. In the midst of the growing noise in the fashion realm, I'm carving out a calmer space. Here, we can be more deliberate about our shopping choices of where, what and how we shop. Substack, in my view, provides the perfect platform. It enables me to offer a range of content, from free insights to more comprehensive paid pieces. The decision on what you receive is entirely yours.
1. Why this, why now
I have been working in the fashion arena as a fashion editor and stylist for over 25 years and while the social media space is a vibrant exciting space, I find it increasingly difficult to cut through the noise to find authentic voices that aren’t just flogging something to make a quick buck. It seems the more I want to connect with like minded individuals who appreciate good style and authenticity, the more I struggle to find them
So The Fashion Journal is more than a newsletter, this is a community. A group of like minded fashion savvy people that want to create a wardrobe full of considered pieces without wasting money and time. By subscribing you will have the opportunity to ask me your style questions, get a weekly edit of the best items I’ve found, get capsule wardrobe ideas and tips, plus my favourite beauty buys and fashion edits/ new launches.
What can you expect?
There’s two tiers on my substack. One for free subscribers, where you’ll get access to an edited version of my weekly style edits. And then a more comprehensive paid subscription which will give you access to a more detailed weekly edit, more newsletters and style tips.
Free Subscribers
The Sunday list - I’ll be posting a weekly Sunday edit of the best items I’ve found on the internet that week and if you are a free subscriber you will get access to the first 10 items delivered straight to your inbox.
Paid Subscribers (£6 per month / £60 per year)
The Sunday list - If you upgrade to a paid subscription, you will have access to the full Sunday edit of at least 20 items.
Ask Anna - You and other paid subscribers can ask me style dilemmas and I will answer 2 per week. This can be a question about how to dress for your shape, ideas of what to wear for a particular occasion or any other style questions you may have.
Plus 2-3 other newsletters that help with anything from capsule wardrobe advice, my favourite beauty buys, new brand launches, fashion week edits, get the looks and reviews.
Complete community access with the ability to comment on all posts.
Founding Membership (£250 per year)
As well as all the other content paid subscribers receive, founding members will get a 45 minute virtual styling session with me to work through your personal style questions, wardrobe dilemmas and anything else that you may want to chat about.
(subject to availability)